Michael Woodward

I studied graphic design with plans to work in digital spaces, cutting my teeth part-time at Aveda Cosmetics and then full-time at MAC Cosmetics, where I learned user-centered design and the power of brand. Since then I’ve built real estate infrastructure at LendingTree/RealEstate.com, a business news platform at The Business Journals, financial tools at LendingTree, and led design through explosive growth at Freedom/Achieve. Today I lead product design for health insurance plan selection at eHealth.

I credit growing up in New York City for my early passion for design, and the mountains of Vermont for my appreciation of the outdoors — two very different places that both still shape how I think about my work.

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